diversifieddebb
07-23-2007, 07:27 PM
Hello friends,
While giving people something to talk about and by doing something so out of the ordinary that you're the talk of the town. Developing new marketing techniques that get people so intrigued, so curious that they can't help but find out about what you're offering and what you're about.
Here are some examples for you.
If delivering products by mail, get it out first class to reach the next day.
If answering 'helpdesk' emails, aim to have a reply by a fixed time period, and you'll impose a penalty on yourself if it doesn't happen.
Send a courteous and prompt return of customer money if people take you up on the money back guarantee, with an extra gift for their trouble...
Acknowledge every new customer with a basket of goodies (electronic or physical) that'll set their tongues a wagging.
Give an unadvertised "EXTRA" when sending out main products.
Give customers a free phone number where they can 'record' a testimonial for you, your business and what the product or service has done for them personally, and send a 'thank you' gift when a testimonial is left.
Make your customers the stars of your products, business and marketing by delivering a FREE customer newsletters/blog.
Highlight in your marketing the customers who have sent you the most referrals, and make a big deal of the gifts they received for doing so.
Create a free 'customer appreciation' seminar where existing customers can bring a couple of 'friends and family'
Hold competitions where the prizes are so mouth-wateringly huge that? people can't stop telling others about it!!!
Develop absolutely fantastic offers for your products and services where you want the mental thoughts of your prospects to be "I can't believe they've done that, I'd be a crazy fool to NOT to take them up on their offer"
Do something out of the norm that takes your industry by storm? (i.e. Give away 3 FREE days of marketing consulting (FIT YOUR SPECIALITY)to those businesses in DIRE STRAIGHTS? Challenge your nearest competitors to marketing gunfight at noon to see who's the 'BEST')
As you can see, there's plenty a business owner / Internet Marketer or Mail Order entrepreneur can do to create a fabulous experience for prospects and customers alike.
What will you now do to boost the referral value of you, your product, your service? Whatever it is, make it snappy as there are a number of savvy marketers reading this right now, and who knows, a few of them will take what's written here and convert it into a ton of value for themselves!
I certainly hope they're not in YOUR competitive market!
May all your online ventures be blessed,
Debbie Gauthier
debbie@diversifieddebbiessvcs.biz
While giving people something to talk about and by doing something so out of the ordinary that you're the talk of the town. Developing new marketing techniques that get people so intrigued, so curious that they can't help but find out about what you're offering and what you're about.
Here are some examples for you.
If delivering products by mail, get it out first class to reach the next day.
If answering 'helpdesk' emails, aim to have a reply by a fixed time period, and you'll impose a penalty on yourself if it doesn't happen.
Send a courteous and prompt return of customer money if people take you up on the money back guarantee, with an extra gift for their trouble...
Acknowledge every new customer with a basket of goodies (electronic or physical) that'll set their tongues a wagging.
Give an unadvertised "EXTRA" when sending out main products.
Give customers a free phone number where they can 'record' a testimonial for you, your business and what the product or service has done for them personally, and send a 'thank you' gift when a testimonial is left.
Make your customers the stars of your products, business and marketing by delivering a FREE customer newsletters/blog.
Highlight in your marketing the customers who have sent you the most referrals, and make a big deal of the gifts they received for doing so.
Create a free 'customer appreciation' seminar where existing customers can bring a couple of 'friends and family'
Hold competitions where the prizes are so mouth-wateringly huge that? people can't stop telling others about it!!!
Develop absolutely fantastic offers for your products and services where you want the mental thoughts of your prospects to be "I can't believe they've done that, I'd be a crazy fool to NOT to take them up on their offer"
Do something out of the norm that takes your industry by storm? (i.e. Give away 3 FREE days of marketing consulting (FIT YOUR SPECIALITY)to those businesses in DIRE STRAIGHTS? Challenge your nearest competitors to marketing gunfight at noon to see who's the 'BEST')
As you can see, there's plenty a business owner / Internet Marketer or Mail Order entrepreneur can do to create a fabulous experience for prospects and customers alike.
What will you now do to boost the referral value of you, your product, your service? Whatever it is, make it snappy as there are a number of savvy marketers reading this right now, and who knows, a few of them will take what's written here and convert it into a ton of value for themselves!
I certainly hope they're not in YOUR competitive market!
May all your online ventures be blessed,
Debbie Gauthier
debbie@diversifieddebbiessvcs.biz